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Brand underwear shop recently opened a women’s entrepreneurial hot spots

  2008, the financial tsunami has brought to the international textile and apparel market, a severe test, China’s clothing industry has also been a huge impact on the ensuing financial winter, so many small garment business failures, particularly in Guangdong Jiangsu and Zhejiang coastal area, almost emergence of the “closures.” However, in the apparel industry a “surprise” phenomenon circumstances, underwear companies are thriving, creating amazing performance of astounding.

        Domestic development time is short, sought-after sunrise industry

        Underwear is a kind of exotic. As a suit, like the Chinese people from the West to accept the “modern underwear” concept. In Europe, with over a hundred years of development history of fashion underwear, in fact, landed in China, only 10 years old. However, according to China’s underwear market research analysis report shows that: At present, China’s underwear market with annual sales of 20 billion to 50 billion yuan and an annual growth rate of nearly 20%. According to statistics, the domestic underwear market, imported brands accounting for 60% of the market share of Hong Kong, China, Taiwan and Japan, the main products, which have mostly set up factories in China, most priced between 50-300 yuan , domestic brands account for about 40% of the market.

Underwear industry has been regarded as the industry has a high-growth industries. In the West, underwear consumption accounts for a significant proportion of clothing consumption. For example, in France 22%, an annual consumption of French women used to the amount of underwear around 17 billion euros. Ms. English has 112 euros per person per year spent on underwear. The Chinese women in lingerie consumption expenditure of about 200 billion yuan, accounting for only 5 percent of clothing purchases. Comparing the above figures we can see that the future development of China’s underwear market in a huge room.

        In China, the underwear industry can is truly a sunrise industry has always been subject to a number of businessmen and investors of all ages and attention. The latest statistics show that China is the world’s fastest growing underwear and related industries of the country, and the market still in its early stages. In recent years, lingerie industry, a billion dollars in profits each year for the clothing industry, one of the most promising industries. Experts predict that the next 10 years, China’s underwear market will maintain a 20% annual growth rate. The next five years, China’s underwear market, the huge sales of 500 billion space will become a powerful impetus to the industry and prosperity.

In China, 300 million school-age women propelled the rapid development of the underwear industry,

        Being a vast country with a population of 1.3 billion, a large number of consumers for the industry to provide a solid foundation, there are at least 700 million women are 300 million strong consumer underwear.

        According to well-known brands of domestic underwear industry, 37 ° Love of industry survey data revealed that only the consumption of a bra, 2005, more than 600 million, with annual sales of more than 15 billion yuan; in 2006 exceeded 750 million mark, with annual sales of close to 20 billion yuan. Far more than women’s underwear bra products, including underpants, straps, pajamas, stomachers, swimwear and so on. In addition to bras, the other types of underwear for women is almost part of her life time. Women beauty to the grass is always greener, the number of super-frequent replacement of underwear. Women per capita in 2004 to buy new underwear for more than 2.2 units. Women per capita in 2005 to buy new underwear for more than 3.3 units. Women per capita in 2006 to buy new underwear even up to four sets of the above. According to new data released a first half of 2007, China’s women’s underwear in per capita consumption has more than 3.2 units, six sets of full-year break, while in 2008, part of the city’s personal bra ownership to more than 10 sets, so as to underwear development of the market provides a huge spending power.

Open brand underwear shops, as the recent hot women entrepreneurs

        Underwear development of the industry for many entrepreneurs to provide a good opportunity, select a lingerie brand, to open a shop to do business, to become a hot business nowadays. Lingerie store to open a small investment, quick returns, low risk, and therefore received a large number of investors, especially women entrepreneurs of all ages.

        According to our underwear brand to 37 ° Love marketing understanding of the situation, as many investors see great potential for development of the industry, to join the underwear industry, entrepreneurial people who shop a few, a day to 37 ° Love Consulting co-investors in Japan not less than 100 persons. After rigorous screening, business investors, qualifications, financial status, the level of local market consumption, after a comprehensive evaluation before deciding to join the appropriate partners, although the rigorous assessment system, but a franchisee of 37 ° Love is still the number of monthly rate of 30 In the top speed growth, becoming one of the fastest growing brands in the industry.

        I also learned that, in addition to our previously mentioned 37 ° Love, some other well-known lingerie brands, such as love, Wacoal and so on, also achieved very impressive results. A number of lingerie brands such as the continuing mushrooming, giving the industry added to the infinite vigor and vitality.

Sunrise industry brewing tremendous business opportunities, choose the brand still need to carefully weigh the

        Any development of the industry has a chaotic process, especially the rapid development stage, the industry will inevitably be mixed, Longshehunza. Although promising, some experts still caution investors, in the underwear industry, before joining must be meticulous market research, comprehensive trade-off we have decided to co-brand, to avoid the business risks.

        Choose underwear brand before, it must be to look at the qualifications of enterprises, including the registration time, registered capital, trademark registration accept the situation well under a tree enjoying the breeze, as far as possible choose to register a long time, well-funded companies.

        As field trips, including reviewing the company’s size, direct sales stores, factories, warehouses and even the version of room to see from the office environment, company size, number of personnel, personal qualities and so a lot of understanding to see depends on operating conditions of direct sales stores and service quality element, to visit the factory to see production management and, as well as whether there is an independent version of room, look at the brand depends on the warehouse inventory, the only way businesses can understand the overall strength, post-only protection.

        In addition, enterprises need to better understand the soft power, identify whether their own product development. A number of enterprise products have beautiful pictures were taken, but in fact is to purchase products on the market to find some beautiful models of the provisional shot itself does not have the development capacity. Identification approach is to look at the model room, physical stores, factories and warehouses of the models are consistent, but also can ask my colleagues in the Department of Business Development show what the original design and design of articles, you can determine whether the product independently developed .

        Underwear industry, upstream, to the storms of the garment industry has injected a booster. We hope that more investors concerned about the underwear industry, but also hope that many of underwear brands can continue to create success, to create a clothing unbeaten legend.